5 Innovative Ways Businesses Can Leverage Gamification

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Gaming has turned out to be an important practice in every sector. That is why most businesses are relying on Gaming Development Companies to help them grow.

A key component of gamification in business is behavioral change and engagement. This method is not only useful for their customers but also helpful to the employees. Companies can gamify learning experiences for employees to make a big difference in their training programs. 

Therefore, a Gaming Company can help businesses to achieve everything through successful gamification.

Gamification uses game design, competition, loyalty, and other behavioral economics concepts to encourage interaction and understanding of business processes and information.

In other words, gamification can turn boring, mundane, or tricky stuff into something fun and rewarding which can boost business growth. How? Here are the 5 innovative ways businesses can leverage Gamification 


1. No more Abandoned Cart in E-commerce 

No matter how big or small an e-commerce company is, it faces certain challenges, such as abandoned carts, loyalty acquisition, and creating a memorable unboxing experience for customers. 

There are common solutions to all of these problems. But the use of gamification in your online store is one method that is often overlooked.

We all have those moments when we impulsively select a variety of items from an online store, only to realize we made a mistake when it came time to check out. Most customers remove the items or move on to better things. This is the birth of the abandoned cart. With an abandonment rate of 64%, e-commerce fashion especially feels the sting of cart abandonment. You cannot be coaxed or coerced into buying items you added in a moment of stress-fueled desire. Gamification offers the ultimate solution to this problem.

Brands can offer product quizzes. Brands can build fun puzzles based on the products on their website. These puzzles can be linked to product purchase pages or a points system that can be redeemed for cash or products.

Quizzes like this one to help users pick the perfect pair of sunnies are great examples of product quizzes. Businesses can also create quizzes to improve product awareness. 

The customer associates the product with fun, enjoyment, and positive reinforcement, which is a double-edged sword.

There are a lot of websites that are setting up wheels of fortune and rewarding discounts and freebies.

This is a great example of gamification in business that’s engaging and rewarding. It is an effective way to gather email addresses from first-time visitors using gamification platforms. Brands can get email addresses into the mailing list by offering a freebie. This method has become one of the easiest ways to trigger the first purchase.


2. Engaging users and improving online visibility

An engaging and personalized user experience can be achieved through the integration of gamification into a product. Games can be used to motivate and appreciate teams, especially in services-based businesses. For instance, many educational websites rank their top participants (students) with the most completed test series. These students are recognized with badges on a leaderboard. 

The same trick has been used by Nike to improve its online visibility. The company created a points system for people to earn for their sporting achievements. It encouraged users to share their results online. And thanks to plenty of shares and mentions on social media, Nike’s popularity grew big time as many people became healthier.

3. Embedding business values and improving employee engagement

It is not enough for management to create a business vision and values and then push them out in the hope that they will catch on. The question is, how do you create company values that your employees will live by? Are you able to keep your employees engaged with that vision and the business as a whole? Game gamification can play a major role in establishing your culture.

“Intranet rewards” are an effective way to build a culture of recognition, celebrate individual success, and reinforce company values.

For instance, Intract has implemented this interesting method. Employees at Interact are assigned a monthly quota of virtual reward currency and they call them donuts. These donuts can be awarded to their peers. In a sense, it’s a way of saying ‘thank you or ‘good job’ to colleagues, or for managers to recognize their employees. In addition, the company ties the rewards process to its core values. Whenever any employee gives away donuts, he or she includes a #companyvalue and the recipient will be entered into a quarterly prize drawing. The top 5 for #Values are named at the end of each quarter, along with some of their rewards and recognition and the entire business has the opportunity to vote on their ‘Interact-er of the Quarter’.


4. Onboarding and enhanced employee performance 

An effective onboarding process can make a huge difference in the growth of any organization, and a simple introduction with game-based elements can make it even more effective. With leaderboards, badges, and rewards, you can motivate new employees not only to sign up for onboarding training modules but also to get the most out of them. 

The Gamification method will also help to improve employee performance. It serves as a driving force to enhance employee performance. 

Employee engagement can be enhanced by gamifying internal systems, such as CRM. By integrating video game-like elements into everyday processes, employees can become engaged and stay motivated.

5. Gamification in Marketing 

Brand marketing can go to the next level with Games of Chance. By spinning a wheel, drawing a number, or scratching off a ticket, users can win something.

It’s a common strategy for car dealerships to mail out keys, and then tell the people one key fits a brand new Honda at the dealership. Everyone rushes to the car dealership, which allows the company to sell to all those people. For the new business and brand awareness, it is worth giving away one free car.

Ecommerce businesses, retail stores, restaurants, and even service providers can also use this strategy. These games can also be sent via email by using features such as digital scratch-offs or virtual wheels.

Contests are similar to a game of chance but instead, it involves community and competition. A brain training app could allow users to take a free test and display their scores on a leaderboard.

Similar tactics are used by Duolingo to keep users engaged with their app and encourage them to upgrade.



Businesses are rapidly moving to the next level with cutting-edge technology. Gamification will boost your business growth in the near future. But you will need a trustworthy and experienced partner to bring your idea into reality. MAGES Studio provides an all-inclusive gamification solution. We are on a mission to leverage AR, VR, and applied games. Get in touch with MAGES Studio today or visit our website https://magesstudio.com.sg/.

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