TOP 8 AUGMENTED REALITY TRENDS TO KEEP AN EYE ON 2023
Advances in technology aren’t slowing down anytime soon. As a matter of fact, all signs indicate that hi-tech development is accelerating even faster than it has been in the past.
While we appreciate various solutions and equipment, like advanced 3D printers, flying motorcycles, or bionics, we’re more excited about the future of augmented reality.
Is AR still in?
In the upcoming years, augmented reality will remain one of the most important technologies. Its wide range of applications and uses in various industries strengthens its core position. What is the future of augmented reality? That hill is ready to die for us in many fields of life.
With the advent of Augmented Reality, user experiences have been transformed dramatically. Today, this technology solves a range of business concerns in industries like retail, gaming, healthcare, and education. For startups and established businesses alike, it’s crucial to keep an eye on AR technologies to predict where the industry is headed and how to take advantage of them. Hence we compiled a few of these top AR trends in 2023.
Using AR tools to enhance the shopping experience for customers
According to Alter Agents, Snap Inc., and Publicis Media research, 3/4 of consumers believe that AR is the future of shopping, and they will continue to use it. Moreover, AR has a significant impact on customers’ online shopping experience: it boosts their confidence, helps them make the right choice, makes their shopping experience more engaging, and increases their purchase intent.
Many different product categories have already embraced AR shopping tools, including furniture manufacturers IKEA, Target, and Wayfair, beauty retailer Sephora, sportswear brand Nike, and eyeglass retailer Warby Parker. As brands implement AR into online shopping in 2023, they will improve customer experience, which directly impacts online conversion. Your brand will gain a competitive advantage in the future by investing in AR shopping tools today.
The use of augmented reality can bring digital experiences into the real world. Companies are already developing camera filters that do this using body and face tracking, as well as advanced scene depth sensing. This experience was made possible by a partnership between Geenee AR and Ready Player Me. You can effectively wear your avatar on camera by inserting your avatar into Geenee’s WebAR Builder software. Your Ready Player Me character’s cosmetic items, including accessories in the form of NFTs, are also taken into account by the software.
There is nothing new about this technology. Snapchat and Instagram have been using them for a long time. The innovative feature of the app is that users can drag their avatar from other platforms into the app and use it in AR. In the future, virtual meetings might be better hybridized with this technology. A VR avatar of a member of your team could represent them at a meeting if they’re wearing a VR headset.
A new era of Augmented Reality is emerging for mobile devices
Mobile devices have been one of the main vehicles for delivering augmented reality experiences. The majority of consumers own some kind of mobile device, and AR headsets have not yet become mainstream for consumer use. As a result, businesses have found several ways to leverage mobile devices for AR. Over the years, technology has also improved significantly. This can be a major AR trend in 2023.
Remote assistance using AR
With augmented reality and remote support, brand agents and product specialists can communicate with customers and field workers regardless of their location. With real-time video and photo streaming, as well as interactive AR-powered technology, augmented reality remote support can bridge the physical and virtual worlds.
The AR Cloud is a technology that distributes user-centric contextual digital content overlaid on physical items via smartphones, headsets, and head-mounted displays (HMDs). A more immersive and interactive experience is possible with this technology, changing the way we interact with our surroundings. With its popularity, it might be a hit in 2023.
Immersive AR gaming apps
Games based on augmented reality are already popular among gamers. Verified Market Research estimates that AR gaming revenues will reach $31.7 billion by 2028, growing at a CAGR of 21.98%. AR’s interactive gameplay, which synchronizes visual content with real-time user surroundings, is driving the gaming market.
The front-end development of AR games becomes vital when it comes to visual content. You can create elegant AR applications using many popular frameworks such as React Native, Flutter, Unity3D, ARtoolkit+, iOSARkit, etc.
Your users will enjoy a seamless gaming experience with a cloud-native AR app. You can scale your app according to load requirements. With this technology, businesses can scale their applications without having to deal with managing a large database. A cloud service offers flexibility, security, and scalability.
There is, however, a cost to consider. A cost estimate is important regardless of whether you develop a cloud-native AR application or a customized metaverse. The cost of AR app development will take up a significant portion of the project’s budget.
However, the OG players in the industry are already building immersive gaming apps to stay ahead of the competition in 2023.
Healthcare apps powered by augmented reality
Massive adoption of digital technologies has already occurred in the healthcare industry to improve doctors’ services. Virtual consultations, remote healthcare services, and telemedicine are being digitized slowly. As a result, AR can offer healthcare providers a more immersive experience, thus improving their service delivery.
Leap into the Metaverse
It is impossible to discuss future AR trends without mentioning Metaverse. The use of augmented reality alongside other metaverse technologies may not surprise you. Facebook’s rebranding as ‘Meta’ has bombarded the news media over the past year. However, it’s not just marketing nonsense. The goal of metaverse technologies is to break down the barriers between the digital and physical worlds. Virtual objects embedded in our real world allow augmented reality to present business and consumer opportunities.
AR’s value is expected to reach $25 billion by 2025, indicating that Augmented Reality & AI have a very bright future.
Keep an eye out for new AI releases and prepare to be entertained by more AR games and avatars. We still haven’t seen all the benefits AR can offer, but the future is bright & amazing.
If you think AR can be revolutionary for your business then get in touch with MAGES Studio.
Our team provides custom solutions in augmented reality, virtual reality, and applied games across a variety of platforms, including the metaverse.