Why is Gamification Important?

Procedure of applying gaming designs to the conception of learning or training frameworks, to make them more appealing and enjoyable for the users is known as Gamification. The concept of this rapidly growing digital gaming is generally divided into different dual markets i.e, recreational gaming for entertainment purposes and serious gaming for educational and learning purposes. Every year consumers spend an expanding measure of time playing games. This collection of data has not gone unnoticed by gaming organizations.

What is it about games that fascinate us and forces us to invest our time and lives and at times even keep us awake at nights? What is it about games that detain our imaginations and focus? What is it about games that make folks run around town to pet cute virtual monsters (Pokemon Go)? What is it about games that make us pay billions of dollars yearly to the game development industry? The answer may lie in “Gamification”. It is the way towards taking something that as of now exists – a website, an enterprise application, an online network – and merging game mechanics into it.

The diversity of gaming technologies in use today varies from 2D flash-based tools to 3D immersive environments designed to replicate actual experiences an individual might come across. The list below describes best practices that have been identified by gaming practitioners:

1. Identify Business Objectives: The organisations should begin by clearly defining business objectives, and then analyse whether gaming can be leveraged to meet them.
2. Partner for Performance: To empower successful learning a close partnership is required between an organisation’s training professionals and the game developers. While games must be appealing and entertaining, it is more important that they meet learning objectives, starting with retention of the game’s key themes.
3. Plan, Model and Test: Appropriate design begins with proper planning before development. The process concludes with testing on a sample group of learners to ensure that the game meets business and training objectives.
4. Design for Engagement: Engagement, not just viewership, is one of the primary focus of successful games. Designers should figure out challenges so that games are not only entertaining, but actions and achievements are visibly linked.
5. Consistency is Key: Games should be fairly consistent, regardless of the type of content or method of delivery.
6. Refresh the Information: If organisations call for learners to continue using a particular game, they must keep the content fresh – a competence that must be designed at the outset.

Technology and principles of gamification play a significant role when it comes to both prevention and treatment of healthcare concerns in Singapore and around the world. Whether it’s a campaign to teach people to stay healthy or to direct them to recover from an existing ailment or to teach healthcare professionals, the principles of gamification and mobility can be priceless towards the goal of a healthy and happy society. 

MAGES Studio specialises in gamifying the business process or part thereof to make it more creative, fun and engaging for the participants. This is true for a knowledge-based economy where the process of learning is at the heart of any successful organisation.