Metaverses are becoming more powerful with every passing day, and they are poised to change most industries forever. A user can access any event anytime, anywhere with immersive 3D environments and virtual worlds, as well as 3D avatars.
When it comes to virtual events, gamification has the potential to change the metaverse forever. A good Metaverse Game Development Company can help you develop an ideal gamification strategy and put it into action that stands out from the rest.
The only key to driving engagement with your virtual event is to be creative and add fun elements. But before we dive deep into the metaverse and gamification, let us understand what exactly gamification stands for.
Gamification – what is it?
To put it simply, gamification in the virtual event context involves using game mechanics in an otherwise non-game activity. It may be used to teach biological concepts in classrooms or corporate training to employees.
The importance of engagement in the Metaverse
We are in the midst of a technological revolution. Many companies, including Facebook, plan to make their platforms into a metaverse – a universe of overlapping digital and physical experiences. Users of these virtual environments will be able to see and interact with digital caricatures of each other as if they are physically present (for instance, shaking hands with each other).
Furthermore, with the advent of COVID and social distancing protocols, people are more desperate than ever to connect in a more meaningful and realistic manner. This explains the Zoom boom and the world’s unprecedented dependence on technology.
The trend toward metaverses and virtual reality might seem exciting and enticing, but there’s a lot more to it than meets the eye. However, gamification and behavioral science-based motivation design are necessary to make it successful in the future. The reasons for this will be discussed below.
Is the metaverse empowering gamification?
Absolutely yes! Incorporating gamification elements into virtual events has never been easier, especially with the advent of the metaverse.
We should therefore pay much attention to the type of experiences we introduce, as well as the process by which they are chosen or created. This is because we want to ensure the game design fits organically into the overall objectives of the event.
Games are fun because of their emotional, interactive, immersive, and aspirational aspects. History has already proved it in the past decade. Metaverse is exciting because it delivers real gamification. Several decades of video game development have shaped the metaverse – it isn’t just the next generation of the Internet. Instead of the unfortunate-named gamification fad of a few years ago, the metaverse is incorporating the more challenging aspects of game experiences to improve use cases like education, shopping, live music, fitness, and so on.
“The Metaverse has become the newest macro-goal for many of the world’s tech giants” – Matthew Ball, EpyllionCo
Let us try to understand this with the help of a few examples
Scavenger hunts in the virtual world
The combination of this with a sponsor or exhibitor booth is especially fun and effective.
You can, for example, create a list of 3D exhibit items attendees need to locate.
Asahi Good Day’s virtual product launch in MootUp is a great example to consider the gamification process. The virtual bottles were hidden around a 3D gallery at this product launch. After finding all the bottles in a set amount of time, participants won an in-person prize that was mailed to them.
There is a sense of uncertainty, but there is also excitement when time is limited. In the 3D environment, you can add a large 3D clock item or, if the platform supports it, display the timer with screen graphics and send in-world popups.
Virtual Q&A Sessions
You can engage attendees with good, relevant questions with gamification. Insightful and relevant discussions can result from knowledge sharing.
As one of the early players in the metaverse gaming landscape, Roblox is an online entertainment platform that focuses on shared digital experiences. VR was added to the multiplayer online company’s social platform in 2016, with the purpose of bringing imagination to life. While the brand’s ambitions of virtual shared experiences expanded during the pandemic. Roblox employees working from home hosted online meetings at their ‘virtual Roblox headquarters’, hosted holiday parties, and even created a virtual concert experience that was performed entirely within Roblox as a first-of-its-kind.
Another gaming universe that quickly rose to fame was Axie Infinity, whose player-owned economy feature allowed players to truly own and trade NFT resources.
Gamification and musical metaverse
Fans lauded Fortnite’s 10-minute in-game concert featuring DJ Marshmello in 2019, a free-to-play Battle Royale game that featured dancing avatars. Nonetheless, Epic Games’ brainchild didn’t stop there – when Travis Scott’s Astronomical concert was shown on its platform to more than 12 million concurrent players, it broke all records.
They even had Grammy-winning artist Ariana Grande perform on their Rift Tour – a musical journey that allows players to travel side-by-side with their friends in magical new realities. As well as this, Fortnite Party Worlds are social spaces where players can hang out with friends, make new ones, and play mini-games.
NFTs and Virtual Properties
Additionally, the Sandbox, a community-driven gaming ecosystem, announced a play-to-earn metaverse Alpha event where users could monetize their time through the purchase of land, the creation of NFTs within the game, and the completion of various quests to earn Sandbox tokens (SAND).
Conclusion
Gamified experiences using the metaverse stimulate people’s spirits, motivate them, and trigger positive emotions.
This is not just another new technology that is part of today’s hype cycle. It is the future of technology and soon will be a huge part of our everyday life. Hence, no company should ignore the power of Metaverse in its niche.
Our mission at Mages Studio is to empower businesses to improve performance and innovate using new technologies. Our company creates innovative and creative augmented reality, virtual reality, and applied game solutions. If you are someone looking for gamification incorporation then contact us today or visit our official website https://magesstudio.com.sg
