Virtual Store – Watsons

360-degree VR experience for a digital shopping journey in Watsons.

Challenge

P&G sought to transcend the traditional online shopping experiences with a more immersive approach.

Innovation

The Virtual Store for Watsons offers a 360-degree VR shopping experience that replicates walking through a physical store. This platform allows customers to interact with products as they would in real life, providing detailed product information and facilitating an engaging shipping experience.