Augmented Reality solutions combine the interaction of a digital layer with the physical world and open a world of opportunities for companies to interact with both customers and employees effectively. Companies utilize Augmented Reality in 2021 to showcase new products, engage their customers and stand out thereby growing overall ROI and scalability.
What is Augmented Reality?
Augmented reality is just like the modification of a real-life environment by the addition of visual elements, sounds and different sensory stimuli. In a way, augmented reality alters one’s current perception of a real-world environment. Augmented Reality applications include retail, medical training, repair & maintenance, design & modelling, tourism industry and much more.
Understanding Augmented Reality
Until now, a good Augmented Reality experience can only be had with the assistance of specialised glasses and AR is still restricted to social media, entertainment and extremely specialised events. Whereas, technology such as graphic processing and power of devices is rising, which will eventually lead to the adoption of AR. There is a prediction that till 2023, the use of AR glasses will become very common.
The technology insiders expect to ascertain tons of advancement within the healthcare industry because of AR technology. By 2025, the healthcare industry will generate revenue of around $5 billion. A hike of revenue within the travel business is traditionally expected.
Augmented Reality vs Virtual reality
Augmented Reality is more efficient than Virtual reality as almost any person with a smartphone can get access to it. Virtual Reality creates a computer generated simulation of an alternate world. The main difference between these two is that AR uses a real-world setting while VR is completely virtual. Virtual Reality services Singapore have made this a growing field in their country.
Make your Brand Stand Out
Augmented Reality can help spark emotion and capture the attention of your audience in creative ways. Have your customers involved in new, exciting, and attention-grabbing activities in cross dimensions using Augmented Reality in marketing. From interactive social media activities to shopping mall displays. Check out how we helped Universal Studios boost social media engagement during a Christmas campaign using Augmented Reality
Increase Customer Engagement & Retention using Augmented Reality
Communicate with your customers at every stage of their journey with engaging and interactive personalized experiences. AR applications can be used for connected packaging campaigns, interactive advertising and physical campaigns and will keep your customers involved. The web Augmented Reality application we have developed for National Geographic provides the perfect example of fostering interactive engagement with viewers throughout a documentary.
Allows Customers to Try Before They Buy with Augmented Reality Technology
Augmented Reality technology architecture allows customers to try on a variety of products from makeup, furniture, and jewelry from the comfort of their own home. This helps customers make a decision and purchase products in the online space, boosting your overall website conversion.
An interactive and cost-effective way of training employees
The use of Augmented Reality in education offers a solution for business assessments that provides companies with a cost-effective way to train and test employees. Be it as part of an onboarding or employee development program, the applications remove the need for human intervention or machinery and can be integrated with assessment data for easy monitoring helping companies scale faster and smarter. The application we have developed for Brain Hack shows how Augmented Reality in medicine can turn a rather boring topic such as the anatomy of the brain into an interactive memorable training session.
Understanding Augmented Reality in the Metaverse
Metaverse is going to be the future of the AR Industry. The metaverse describes an imaginative and prescient a related to 3D digital international, wherein actual and virtual worlds are incorporated with the technologies including virtual reality (VR) and augmented reality (AR). There are numerous metaverses already – for an instance, in digital gaming platforms like The Sandbox and virtual worlds like Decentraland.
The Augmented Metaverse will revolutionize civilization, displacing phones and computers as our primary platforms. The first completely functional AR glasses will hit consumer markets in 2024, when major manufacturers release them. It will then follow a similar acceptance curve to the rise of smartphones following the launch of the iPhone in 2007. Because AR will be required to access valuable layers of information, market penetration will be rapid.
Why choose us?
We combine technological knowledge and business approach to productise and build user centric technological solutions that add value to your organisation. From understanding your business goals and tailoring them to the appropriate technology, we will connect the dots to bring your idea to life in a high quality, affordable and user focused way. At MAGES Studio – Singapore, our AR developers strive to bring the unique benefits offered by Augmented Reality to improve your company’s bottom line. Browse through our solutions to learn more about how we are helping product and service providers to use tomorrow’s technologies to solve today’s problems.
More about Augmented Reality
AR (Augmented Reality) vs VR (Virtual Reality)
Augmented Reality adds a new digital layer to real-life settings allowing people to interact with existing reality in a new way. Augmented Reality in medicine allows physicians to practice patient treatment in complex situations. Top augmented reality companies have augmented reality developers that use ar technologies such as unity with images and text to create highly interactive applications.
Virtual Reality allows for the creation of a new hyper-realistic environment. It is extremely useful to provide physicians and students with practical training. This is why many Virtual Reality companies in Singapore utilize virtual reality in education.
Augmented Reality Singapore
Augmented Reality usage is very common in Singapore. Companies use augmented reality in architecture, real estate, retail, construction, and many additional industries. Many augmented reality companies use ar technologies to develop ar applications for leading brands and SMEs.
Augmented Reality Development
AR will transform the future in the following ways:
- AR in Retail : AR has been utilized in Retail for a long time, large corporations entered the domain of AR to enhance their customers’ retail experience. Ikea has recently developed its app, referred to as Ikea Palace which helps the customer to examine how the product will look in their house. Industries like fashion, accessories and decor can have a lot of benefit using Augmented Reality as they rely on the customer’s subjective assessment. Customers will get a great personalized experience and this will affect their buying decision and thus AR could be a new tool for the marketers to tap the market.
- AR in Art : There has been a rise in demand for digital art across the world, an excellent testament to this demand is the NFT art market. The creative software giant, Adobe has launched Adobe Aero and XR packs so that artists can use Augmented Reality as the new medium of creativity. AR will facilitate the artists to draw in 3D, they’ll be able to pin their artwork to any corner of the world without obstructing anything in ground reality. The consumers of art will take pleasure in using AR goggles to engage in art from all over the globe.
- AR in Gaming : The AR Video gaming industry will reach $28.8 billion by 2026. This is the amount of scope AR has in the gaming industry. AR games alter the way we interact with our physical environments. Pokemon GO was a very famous mobile AR game as people were deliberately going out to catch their favorite characters. Mobile-based Augmented Reality games will stand nowhere if AR goggles will be easily available as using them the user’s direction of motion can also be tracked, in turn opening several possibilities for developers.