Year after year consumers spend an increasing amount of time playing games. Currently there are more than half a billion people worldwide playing computer and videogames for at least an hour a day (Jane McGonigal, Reality is Broken). According to a CNBC report in 2018, Gaming has taken market share from every other form of media – growing at a rate of 13.3% every year – faster than movies and TV.
Value of the global video games market from 2012 to 2021 (in billion U.S. dollars):
This fact has not gone unnoticed by the enterprises. What is it about games that captures our attention and imagination? What is it about games that captivates our time? What is it about games that makes billions of people from all over the world pay and play?
The answer may lie in “Gamification”.
Gamification entails the use of game design principles to make learning more fun, engaging and productive. It can take mundane, dry or repetitive tasks and infuse it with knowledge accumulated by game designers over decades to make them challenging, engaging, fun and competitive. Gamifications taps at the core of human psychology and primitive instincts to make us learn and engage while having a fun time.
The principles of gamification at their core use concepts such as local and global leaderboards, core loop, badges for achievements and progressive challenges to make users come back for more.
Businesses have captured the essence of Gamification and have started incorporating Serious Games / Applied Games into their business processes. Applied Games, as opposed to entertainment games, use the principles of gamification, game design theory and gaming technologies to solve a real-world business problem – be it for Training, Simulation or Assessment.
Applied Games are already being used in industries such as Defense, Aviation, Healthcare, Construction and many more – especially where stakes are high and familiarization with process/protocol is extremely crucial. MAGES Studio has worked on a variety of such projects in the mentioned industries, learn more through our Case Studies.
For example, technology and principles of gamification play an important role when it comes to both prevention and treatment of healthcare concerns in Singapore and around the world. Whether it’s a campaign to educate children on proper hygiene, or to guide the older generation away from diabetes – and even to train healthcare professionals, the principles of gamification and mobility can be invaluable towards the goal of a healthy and happy society. MAGES Studio has worked on similar solutions with major healthcare providers in Singapore such as Tan Tock Seng Hospital, Singapore General Hospital, Alexandra Hospital and more.
MAGES Studio specializes in gamifying your business process or part thereof to make it more productive, fun and engaging for the participants. This is more relevant now than ever before for a knowledge based economy where the process of learning is at the heart of any successful organization. Browse through our portfolio to learn more about how we are using the principles of gamification to engage creative workers raised on a culture of gaming to deliver more.
Mages studios offers end-to-end game development services. We can help you to take your idea from paper to product. Our passionate team of game designers will help you refine the gameplay into a fun and engaging game and will help refine all aspects of production in an iterative manner. Listed below are some of the serious game projects developed by our studio. A unique combination of games and technology to help productivity or the process of adult learning.