Augmented Reality (AR), as opposed to Virtual Reality (VR) is not about replacing a user’s reality, but rather augmenting, supplementing or improvising it with additional contextually relevant content. The consumer is very well aware of her surroundings but can have virtual objects interact with her real physical world and visa-versa.
This can offer opportunities to provide some unique digital experiences to the customer in the domain of education, archaeology, forensics, retail, entertainment, healthcare, real estate, science and manufacturing and our projects will showcase below.
Enterprise enthusiasm towards Augmented Reality stems from the fact that it can dramatically improve productivity thereby reducing the costs of training, employee education, workplace safety and overall bottom line.
This is not an isolated study. Many similar trials show how Augmented Reality is helping workers across the spectrum of disciplines from engineering, construction and architecture to the more consumer centric domains such as entertainment and classroom education.
More importantly, Augmented Reality can help bridge the huge gap between the requirements of skilled manufacturing workers and the actual available skill by flattening the learning curve and enabling the technicians to perform duties which would otherwise require a relatively more skilled worker.
For example, General Electric (GE) is using Augmented Reality for their technicians to improve their productivity dramatically. One study shows that an engineer using Augmented Reality to wind the wires of a wind turbine’s control box during the manufacturing process improves their performance by 34% on first use – which is statistically significant.
However, businesses are not just stopping at AR for training – they are extending the use of this technology to directly increase sales. For example, Ikea a world renowned furniture brand is using Augmented Reality to enable consumers a better visualization of various products in their homes. This not only increased customer experience, but also increased sales through their e-commerce store. Other great examples of Augmented Reality being used to increase customer engagement include Cadbury, Converse, Kate Spade amongst many others.
At MAGES Studio – Singapore, our AR developers strive to bring the unique benefits offered by Augmented Reality to improve your company’s bottom line. Browse through our solutions to learn more about how we are helping product and service providers to use tomorrow’s technologies to solve today’s problems.